Book Reviewer Yellow Pages: A Book Marketing Guide for Authors and Publishers Christine Pinheiro
Book blogging today has grown into a serious business. It is a necessary marketing tool to promote books and the Book Reviewer Yellow Pages—now in its sixth edition—is the definitive guide to this informal network of book reviewers. -Author David Wogahn, President of Sellbox.com This book is designed to make book marketing easier. The Book Reviewer Yellow Pages is a popular book promotion reference guide for authors and publishers. Use this guide to learn about book tours, author etiquette, and how to write a good pitch to grab the interest of a book reviewer. Updated every year, this reference lists hundreds of book reviewers, their contact information, submission guidelines, and genre preferences.
- It defines a standard of etiquette. Christy’s 10 rules for author etiquette should be required reading for every author, regardless of whether or not book bloggers are part of your marketing mix. I confess it is so solid that I based a section of my own book, Successful eBook Publishing (Sellbox, 2012) on her advice. The blogosphere would be a better place if every author took her admonitions to heart in all their book promotion interactions.
- It codifies the essential facts about a book blogger, so you don’t have to. Shouldn’t we be able to just “Google” book bloggers and fire off emails to reviewers? Nope. In reality it isn’t that easy. Trying to find the pertinent information so you can approach the reviewer who is right for your book (see point 1) is going to take you hours! There are no standard website designs for review websites, and you will need to visit each one (again, see point 1). Here is where the Book Reviewer Yellow Pages shines. Your small investment will pay big dividends in saving time in finding the relevant reviewers, and their contact information.
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