Check Out Castle: Castle's Novel As a Real-Life Marketing Tactic on Hulu.

I am reading the Nikki Heat series by Richard Castle (inspired by this ABC television show, Castle) during the Summer Lovin’ Readathon.

Moderator and TV host Tom Bergeron and series creator/executive producer Andrew W. Marlowe comment on the marketing tactic of publishing a Richard Castle novel, "Heat Wave," in real life.

Castle

• Behind the Scenes
• Aired on 03/16/2010
• Not Rated
• 01:16
• The Paley Center for Media